JobMagnet Rolls Out tweetCruit – The Most Advanced Twitter-Based Recruiting Platform Available Anywhere
tweetCruit allows organizations to tap into the unique power of Twitter to attract and hire employees

FOR IMMEDIATE RELEASE

VANCOUVER, BC, March 12, 2009 – TheJobMagnet Interactive, Inc. (“JobMagnet”), pioneers in a social networking approach to recruiting, announce the launch of tweetCruit as the newest component of their social recruiting platform, with general availability at http://www.tweetcruit.com/.  The tweetCruit model taps into an organization’s Twitter followers, a rapidly emerging resource of community that represents a tremendous asset for any brand. 

 “Twitter offers organizations unparalleled speed and amplification of branding and communication. We developed tweetCruit with this in mind to create a unique product that addresses a number of serious challenges faced by organizations of every kind in today’s harsh job market and economic climate,” comments Divesh Sisodraker, JobMagnet CEO. “For organizations looking to harness Twitter’s power for their business, tweetCruit provides a tool for powering referrals and intensifying the scope of outreach to find the best staff.”

“We are seeing demand for services that leverage Twitter to create business value in our Social Media Marketing practice," says Chris Breikss, President of 6S Marketing.  "tweetCruit, for us, marks the first in a new generation of tools and applications that help integrate business objectives into the use of social media. For our clients, this is a real asset."

JobMagnet’s tweetCruit offers a comprehensive and focused approach to recruitment sourcing and management through Twitter, in which candidates are quickly and efficiently handled from point of interest, through to the application, qualification and interview processes. JobMagnet is the first company to provide organizations with comprehensive capabilities to leverage the unique power of Twitter in their recruiting efforts.

tweetCruit is designed to save recruiters time and money.  Key product features include:

• Integrated Twittering – tweetCruit integrates Twitter messaging directly, eliminating the need for cutting and pasting from URL conversion tools.  Multiple Twitter accounts can be used from a single tweetCruit account, making it incredibly flexible for users managing multiple Twitter accounts.
• Available Pre-screening Capabilities – In an environment where the volume of applicants has increased dramatically, integrated pre-screening capabilities ensure that the best applicants get the most attention.  Fully customizable pre-screening questions that support legal compliance are available with paid editions of tweetCruit.
• Analytics – Marketers have long been blessed with analytics tools to measure the effectiveness of their campaigns. Now with tweetCruit recruiters can glean quick insight into the reach, re-tweets, clicks and conversions of every one of their tweetCruit campaigns.  And, with optional automated posting to job search engines, the candidate source can also be tracked. 
• SMS Integration – To complement the speed of Twitter, tweetCruit allows employers to communicate directly with applicants that have opted-in for text messaging, letting employers close the loop from interview, to offer, to acceptance in record time.
• Integration, No ATS Left Behind – The tweetCruit service includes basic applicant management capabilities, but the tweetCruit service can also be integrated into legacy applicant tracking systems that support open standards like HR-XML.  This ensures that organizations that wish to protect and leverage existing investments can still use the full power of tweetCruit.
• Job Search Engines – While Twitter usage is exploding, JobMagnet recognizes the significant growth in the use of job search engines by job seekers.  Paid editions of tweetCruit include the ability to automatically post positions to job search engines like SimplyHired, Indeed and Eluta, maximizing the reach of every tweetCruit posting.

tweetCruit is available in four editions, with pricing and features suited for organizations ranging in size from small to large. The basic edition of tweetCruit can be used by employers at no cost. Full pricing details are available at http://tweetcruit.com/pricing.aspx
 
“The process of recruitment advertising is changing at its most fundamental levels.  Newspapers, help-wanted ads and job boards are being replaced by online classifieds, social media, social networking and referrals.” says Sisodraker. “With tweetCruit, we have assembled the most powerful time and money saving recruiting capabilities that organizations need into a single, unified and open platform. For leading-edge companies that recognize the need to embrace the power of social networks in order to leverage their communities while reining in costs, tweetCruit is the right solution.”

About TheJobMagnet Interactive, Inc.
JobMagnet makes technology to make social networks useful for businesses. We are headquartered in Vancouver BC.

Media Contact:
Sara-Ann Pereira, Sara Pereira: Marketing & Communications
P:  778.772.3208 
E: pr@thejobmagnet.com